The way we work
we design solutions
We design for purpose. That is what we do. You’re facing a challenge concerning behaviour. We take it on using our extensive knowledge of game design. We strongly believe in co-creation. We take you with us on the journey to tackle any issue you are dealing with and create solutions it together.
We believe the impact technological innovation will have on the world depends mostly on its application, rather than the development itself. The final product can be a game. It can be a playful interaction, an installation, a workshop, or even something else entirely. We are in the persuasion business. Technology enables us to work where challenge and fun intersect.
All products we design are human centered. We start each process by identifying what you as a company want before we rapidly switch gears to find out what your end user wants. Combining these two skillsets has enabled us to achieve amazing results in the past. We believe it’s the only way to reach the level of understanding required to deal with complex challenges.
What we do
We don’t make games. No really, we don’t.
Dutch historian Johan Huizinga once said “Games are separated from real life by a magic circle”. We are all game designers and over time we’ve come to doubt this statement. Are games really confined from reality by a magic circle, time or space? Or is life a game and can we use game design to solve real issues? We believe so. That’s why we don’t make games, we really don’t, especially if games are, by definition, disconnected from reality. We do however, apply game based design principles to reality.
We design for purpose and believe strongly in co-creation.
Tech impact depends on its application
We start the process with needs and quickly switch gears to look